“A plan is not putting you in a box and forcing you to stay there. A plan is a guide to keep you on course, efficient, and safe.”
– Amber Hurdle
What is your mission? What does your organization strive to do for financial sustainability? What is the strategy of your safety process to achieve the mission? Strategic planning makes the implementation process efficient and effective while communicating the purpose of being. If you want customer engagement for success, plan for it.