“If opportunity doesn’t knock, build a door.”
– Milton Berle
There are challenging times in the development and evolution of a business where opportunities seemingly do not show themselves. These are times that could make or break a company, and it’s the ones that continually reach out that have a better probability of positive results. Safety processes work the same way: when you feel frustrated and solitary with your efforts, that’s a time for outreach, exploration and information collection to use in marketing and change. Remember, opportunities are something to seek, not wait for: you have to build the door for it to walk through.