“It’s not about ideas, it’s about making them happen.”
Marketing: say that to a safety professional and it becomes the bane of our existence. Slogans, posters, statements: this is what a safety professional thinks. However, marketing can be the reason why a business continues to exist and thrive. And that leads to this: a safety process should use a business element to make it successful: a marketing plan. Businesses without a marketing plan don’t perform as well as a business with one: imagine what could be made of a safety plan using marketing. Create a marketplace for safety.
Post by James Boretti, CEO/President of Boretti, Inc.